The Vision Council
The Vision Council works to provide better vision
care to all people. As
a non-profit organization, The Vision Council’s members are leaders in
vision correction and vision health.
The Vision Council promotes eyewear as a fashion accessory through its Eyecessorize
campaign. Eyecessorize showcases The Vision Council’s members’ products
as a “must have” fashion accessory and educates consumers about the
importance of eyewear function and fit. To generate media awareness, Eyecessorize
issues press kits for both the fall and spring which feature the latest eyewear
trends, as well as works with the print and broadcast media fulfilling requests
and proactively pitching the fashionable aspects of eyewear.
www.thevisioncouncil.org
www.eyecessorize.com